A new player in the sports & entertainment space – bringing Rugby to the masses with their festival-style tournaments.
Less than 6 months after approaching Maverick to help create a premier Rugby Festival brand across North America, RugbyDaze was born – and already locking down host cities. Their summer-2014 jump off in Kelowna will bring the rugby community something unlike it’s ever seen before.
With a goal to increase awareness and participation in the sport, they have events for all ages and skill levels. Our challenge with this project was to create a unified, recognizable branding and event campaign that could translate across multiple cities in North America.