Rugby Daze

March 6, 2015 Advertising, Brand Identity, Branding, e-commerce, Logo Design, Marketing, Website Design, Website Development

A new player in the sports & entertainment space – bringing Rugby to the masses with their festival-style tournaments.

Less than 6 months after approaching Maverick to help create a premier Rugby Festival brand across North America, RugbyDaze was born – and already locking down host cities. Their summer-2014 jump off in Kelowna will bring the rugby community something unlike it’s ever seen before.

With a goal to increase awareness and participation in the sport, they have events for all ages and skill levels. Our challenge with this project was to create a unified, recognizable branding and event campaign that could translate across multiple cities in North America.