Noble Ridge Winery
Vineyard and Winery in the Okanagan Falls, British Columbia
Noble Ridge Vineyard & Winery was poised to enter new markets, but needed to refresh its brand and packaging for a new label launch. We were presented the challenge of appealing to numerous sales channels, balancing on-trade and off-trade appeal, and brand longevity. Our ultimate goal was to develop a sophisticated, yet fun and approachable label that would stand out in new markets.